THAILAND - Starcom Mediavest Group (SMG) Thailand has been awarded the account for MG in the country, expanding its automotive portfolio.
BRAND AMBASSADOR: MG might not have retained much of its British heritage, but the Chinese-owned car brand is counting on a Brit to sell its new SUV.
For China's marketing industry, which has long touted the need for homegrown brands to 'go global', the Geely-Volvo story is one that must appear irresistible.
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