Gabey Goh
Jan 15, 2016

Starcom Mediavest Group names new Samsung lead in Thailand

BANGKOK - Starcom Mediavest Group (SMG) has announced changes to its leadership team, promoting Nendra Mohamed to the role of executive director, VivaKi Thailand, and naming Shina Apiromrak as the new lead for its Samsung business.

L-R: Nendra Mohamed, Shina Apiromrak
L-R: Nendra Mohamed, Shina Apiromrak

“Nendra is a hybrid, digital-forward and commercially sound business lead who wears many hats—from business/category leadership, business and strategic planning to product and people development,” said SMG chief executive, Atipol Ithivatana, in a statement.

Previously business director for the Samsung team, Nendra’s role has expanded to include leading Strategy & Growth as well as SMG’s digital leadership for Thailand to spearhead digital transformation.

Taking over from Nendra is new hire Apiromrak, who joins the agency from Dentsu Aegis Network. With more than 20 years of experience, she has worked on brands such as Unilever, Mead Johnson, J&J, Cerebos and Beri Jucker.

Commenting on the appointment, Nendra said that with Apiromrak’s past experience in both local and regional roles, she will be able to “lead a dynamic business like Samsung and bring the Samsung team to new heights.”

 

Related Articles

Just Published

48 minutes ago

Could China’s short drama boom create lucrative IP?

Short dramas are racking up hundreds of millions of views on China's video platforms, but producers are grappling with how to sustainably monetise the format.

3 hours ago

Dr Oetker picks Adam & Eve/DDB to lead global ...

BBDO, the incumbent, will continue to handle Germany.

2 days ago

Converse opens sustainability-minded retail space ...

An experimental retail location, Renew Labs Fitzroy, showcases the footwear brand's creativity, co-creation, and "inclusive ideation towards a more sustainable future".

2 days ago

This film about a dancer will make your heart soar

Don't miss 'The dancer', from BNZ and Colenso BBDO, a gorgeous film for anyone who's ever felt isolated and then found their tribe.