Byravee Iyer
Jul 1, 2016

Unilab selects Mediacom after 10 years with SMG

Pharma giant Unilab moves on to Mediacom after 10 years with Starcom Mediavest Group.

Mediacom scooped Unilab from SMG
Mediacom scooped Unilab from SMG

Philippines-based pharmaceutical company Unilab has picked Mediacom as its media agency, after almost 16 years with incumbent Starcom Mediavest Group (SMG).

Both SMG and Mediacom did not comment. Mediacom won the business following a pitch, Campaign Asia-Pacific has learned.

Unilab is the largest pharma company in the Philippines, holding a 20 percent market share. It handles brands including Enervon, Ceelin and Biogesic.

Last June, Unilab renewed its association with SMG for both traditional and digital media.

Source:
Campaign Asia

Related Articles

Just Published

3 hours ago

Dentsu prioritises media in new growth plan ...

Dentsu has allocated $328 million to rebuild the business in 2025, with a further $295 million to be invested over the next three years.

11 hours ago

Creative Minds: Sally Anderson is always asking ...

Meet Australian creative Sally Anderson who moved to Beijing over a decade ago to take on the challenge of shaping a new generation of brands.

11 hours ago

OMG taps Dentsu exec for Malaysia CEO position

EXCLUSIVE: Winnie Chen-Head steps into Eileen Ooi's shoes, who was elevated to PHD APAC chief executive in September 2024. Chen-Head’s appointment is effective March 2025.

12 hours ago

2025 salary benchmarks: Marketing, creative, comms

MCG Talent unveils its salary benchmarks for industry roles in Hong Kong and Singapore, with junior talent equipped with AI expertise expected to be given more opportunities this year.