John Reynolds
Apr 30, 2012

Anheuser-Busch InBev's global CMO exits

GLOBAL - Chris Burggraeve, Anheuser-Busch InBev's global chief marketing officer, has left the brewer and has been replaced by Asia-Pacific zone president Miguel Patricio.

Chris Burggraeve
Chris Burggraeve


It is not known whether Burggraeve, who joined the brewer in 2007, has a job to go to. He previously spent 12 years at Coca-Cola, where he held several senior marketing roles.

Prior to that, he worked at Procter & Gamble, holding a number of senior posts.

Patricio, a Portuguese citizen, has been based in Changhai as Asia-Pacific zone president since 2008. Prior to that he was North American zone president starting in 2006 and vice president of marketing, North America, starting in 2006. Earlier in his career he held positions across the Americas at Philip Morris, the Coca-Cola Company and Johnson & Johnson. 

Related Articles

Just Published

5 hours ago

Yext throws it back to the ‘90s

The integrated marketing campaign spotlights outdated search technology with a side of nostalgia.

5 hours ago

Heineken reignites sporting rivalries ahead of Uefa ...

Campaign created by Le Pub, includes activations during the tournament across Europe, with support from brand ambassador and France legend Thierry Henry.

5 hours ago

Is spam-busting AI tech reducing amount of hate ...

Hate removal has spiked, but overall content deletion is down. Is spam-busting AI tech the answer?

2 days ago

Dentsu organic revenue declines 2.4% in 'encouraging...

Organic revenue fell 0.9% in Japan and 3.5% internationally in the first quarter, but overall underlying profit grew 20.8% as margins improved.