Benjamin Li
Aug 22, 2013

SMG and MediaCom compete for AB InBev in China

SHANGHAI - Starcom MediaVest Group (SMG) and MediaCom are believed to be competing for the Anheuser-Busch InBev’s media pitch in China, which is part of the global media pitch review.

Budweiser is one of AB InBev's main brands in China
Budweiser is one of AB InBev's main brands in China

Both agencies declined to comment. Other competing parties have not been confirmed. The result of the pitch is expected to released within the next two weeks, a source close to the pitch told Campaign Asia-Pacific.

MediaCom is incumbent of the AB InBev in China, handling its media account reportedly worth US$190 million. China is one of AB InBev's top five markets globally.

In an interview on 16 April, Vivian Yeh, the Asia-Pacific director of digital of marketing, noted that the company has a total of 30 brands in China, the main ones being Harbin, Budweiser and Sedrin, as well as its super premium brand, Stella Artois.

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