Benjamin Li
Aug 22, 2013

SMG and MediaCom compete for AB InBev in China

SHANGHAI - Starcom MediaVest Group (SMG) and MediaCom are believed to be competing for the Anheuser-Busch InBev’s media pitch in China, which is part of the global media pitch review.

Budweiser is one of AB InBev's main brands in China
Budweiser is one of AB InBev's main brands in China

Both agencies declined to comment. Other competing parties have not been confirmed. The result of the pitch is expected to released within the next two weeks, a source close to the pitch told Campaign Asia-Pacific.

MediaCom is incumbent of the AB InBev in China, handling its media account reportedly worth US$190 million. China is one of AB InBev's top five markets globally.

In an interview on 16 April, Vivian Yeh, the Asia-Pacific director of digital of marketing, noted that the company has a total of 30 brands in China, the main ones being Harbin, Budweiser and Sedrin, as well as its super premium brand, Stella Artois.

Related Articles

Just Published

1 hour ago

Instagram: ‘Romanticising the idea of suicide’

On 20 September, an inquest began into the death of Molly Russell, a 14-year-old from Harrow, who took her own life in 2017 after viewing graphic content relating to depression and self-harm on Instagram and Pinterest.

1 hour ago

Hold the applause: Is award-winning purpose work ...

Brands continue to be recognised by big award shows for purposeful work, but these eye-catching ideas often end up having no impact on real people.

1 hour ago

W+K co-founder Dan Wieden dies at 77

The advertising giant was the brains behind Nike's infamous 'Just Do It' tagline.

1 hour ago

D&AD names Jo Jackson as chief executive

Publicis' Natalie Lam is also named to the advisory board.