Byravee Iyer
Feb 10, 2014

Ambrish Jain joins Lenovo from Samsung to lead marketing in Asia

ASIA-PACIFIC - Samsung’s regional marketing head Ambrish Jain has joined Lenovo as vice president of marketing for Asia, Campaign Asia-Pacific confirmed.

Ambrish Jain joins Lenovo from Samsung to lead marketing in Asia

Jain joined the Chinese PC maker on 8 January, a Lenovo spokesperson said. The spokesperson did not respond to questions about where Jain would be based and who he would report to. 

Jain’s move to Lenovo comes two months after a restructuring initiative at Samsung. Damien Cummings, who reported to Jain, was affected by the restructure. At the time, a Samsung representative clarified that Jain would not be leaving the company and that part of the Southeast Asia team had been reallocated due to “business needs”. (Cummings recently joined Philips as CMO.)

Jain is a likely replacement to Howie Lau, vice president marketing and communications for Lenovo Asia-Pacific and Latin America who moved last March to a global role as VP corporate development.

Jain joined Samsung in 2012, where he led marketing operations in the region. Prior to Samsung, he spent 12 years at Procter & Gamble in various senior marketing roles, including brand manager, associate marketing director and marketing director.

In 2013, Lenovo undertook an internal reorganisation intended to sharpen its branding and enhance its ability to innovate in both premium and mainstream product segments.

The company is also focusing much of its marketing might internationally. In 2012, it signed a three-year sponsorship deal with the US National Football League and hired basketball star Kobe Bryant to endorse its smartphones. More recently, Lenovo roped in Hollywood actor Ashton Kutcher to endorse its brands in the US.

Lenovo also recently picked up Motorola’s handset business from Google, a move that should help it break into the competitive US market.

 

Source:
Campaign Asia

Related Articles

Just Published

2 hours ago

Creative Minds: Charlene Chua on architecture, ...

From once being suspended at school to traveling the world for inspiration, Charlene Chua's "fairytale start" as a creative has turned into a lifelong pursuit for growth, underscored by fantasy and passion.

3 hours ago

New SkillsFuture campaign encourages Singaporeans ...

Created in partnership with Fiftyfull, the timely film and adjacent assets shine a spotlight on the significance of overcoming learning barriers in a precarious economic climate, and giving yourself and your family a chance at a better future.

7 hours ago

Woes for Woolies: Woolworths CEO Brad Banducci ...

Australian supermarket Woolworths found itself in the midst of a reputational blitz this week, as CEO Brad Banducci walked out of a major Australian interview when pressed on unfair pricing tactics, then announced his retirement days after.

8 hours ago

TBWA Thailand appoints Wolf BKK co-founder as group CEO

Effective immediately, Phannika Vongsayan, an Ogilvy and Wolf BKK veteran, will work with the existing executive leadership to drive the transformation of TBWA Thailand.