Byravee Iyer
Feb 10, 2014

Ambrish Jain joins Lenovo from Samsung to lead marketing in Asia

ASIA-PACIFIC - Samsung’s regional marketing head Ambrish Jain has joined Lenovo as vice president of marketing for Asia, Campaign Asia-Pacific confirmed.

Ambrish Jain joins Lenovo from Samsung to lead marketing in Asia

Jain joined the Chinese PC maker on 8 January, a Lenovo spokesperson said. The spokesperson did not respond to questions about where Jain would be based and who he would report to. 

Jain’s move to Lenovo comes two months after a restructuring initiative at Samsung. Damien Cummings, who reported to Jain, was affected by the restructure. At the time, a Samsung representative clarified that Jain would not be leaving the company and that part of the Southeast Asia team had been reallocated due to “business needs”. (Cummings recently joined Philips as CMO.)

Jain is a likely replacement to Howie Lau, vice president marketing and communications for Lenovo Asia-Pacific and Latin America who moved last March to a global role as VP corporate development.

Jain joined Samsung in 2012, where he led marketing operations in the region. Prior to Samsung, he spent 12 years at Procter & Gamble in various senior marketing roles, including brand manager, associate marketing director and marketing director.

In 2013, Lenovo undertook an internal reorganisation intended to sharpen its branding and enhance its ability to innovate in both premium and mainstream product segments.

The company is also focusing much of its marketing might internationally. In 2012, it signed a three-year sponsorship deal with the US National Football League and hired basketball star Kobe Bryant to endorse its smartphones. More recently, Lenovo roped in Hollywood actor Ashton Kutcher to endorse its brands in the US.

Lenovo also recently picked up Motorola’s handset business from Google, a move that should help it break into the competitive US market.


Related Articles

Just Published

3 hours ago

Twitter resurrects tweets from stars that brought ...

Twitter says: 'If you can dream it, tweet it.'

3 hours ago

Samsung shows where to look for a real gaming ...

WATCH: The film by BBH takes you down a rabbit hole, literally.

4 hours ago

Essence names Tim Irwin as new global COO

Irwin previously lead EMEA for the agency and will be succeeded by Ryan Storrar.

12 hours ago

‘We can’t just copy-paste elements from the West’: ...

Chair of the newly launched DEI committee Charu Srivastava discusses localising the DEI agenda, the importance of holistic change beyond policy, and why inclusive agencies can be a magnet for talent.