SINGAPORE - AirAsia has launched a digital and OOH campaign to highlight its new route to Mauritius in Singapore.
Using Clear Channel Play, the campaign lets commuters insert themselves into scenes from the destination and snap and share images.
Using a branded hashtag (#TravelGr8toMauritius) coupled with an attractive prize (flights to Mauritius), it encourages commuters to engage and create content. The effort also includes outreach via print, radio, digital and social media channels.
“The AirAsia Mauritius campaign evokes our wanderlust, our need and desire to travel,” said Amanda Woo, head of marketing with Clear Channel Singapore. The campaign runs from 20 October to 2 November across 10 PlayLive screens with the interactive panels located along Orchard Boulevard and Eu Tong Sen Street.
Media agency: Carat Singapore and Posterscope Singapore