Jul 27, 2018

Agency of the Year Awards returns for 25th anniversary

New and expanded categories, new weighting criteria and top tips for entering this year's awards.

Agency of the Year Awards returns for 25th anniversary

Campaign Asia-Pacific’s 25th Agency of the Year Awards is now open for entries for excellent agency achievements in the following regions: Australia/New Zealand, Greater China, Japan/Korea, Southeast Asia, and South Asia.

Since 1994, Agency of the Year has become the region’s most prestigious and credible awards programme, celebrating the most exciting work Asia-Pacific has to offer.

This year, the awards is delighted to announce brand new regional awards and expansions to existing categories. Details on these changes and complete entry kits are available at the Agency of the Year Awards website.

New categories

Three new regional awards have been introduced in each of the five regions:

  • Best Culture
  • Boutique Agency of the Year
  • Brand of the Year

Changes in existing categories

  • Experiential Marketing and Integrated Marketing Agency of the Year will now also include the Australia/New Zealand, Japan/Korea, and South Asia regions.
  • Channel/Engagement Planner of the Year will now also include the Australia/New Zealand and Japan/Korea regions.

New weighting criteria for Creative Network and Creative Agency categories

In addition to the introduction of new and expanded categories, the weighting for Creative Network and Creative Agency of the Year in the areas of “The Work & Recognition” has been increased from 15% to 20%.

This section asks agencies to:

  • Highlight the best work produced by the agency, how it has been conducted (solely or in partnership) and the client relationship.
  • Describe any game-changing, groundbreaking creative work and ideas that demonstrated excellence in building/nurturing creativity across the industry. Entries should illustrate this through the work, testimonials, etc.
  • List major awards received: Specify award type and geography, and indicate if won directly by the entrant agency during the eligibility period (include both creative and effectiveness awards, only medals won should be included for local awards, not shortlisted entries or commendation).

Top tips for an award-winning entry

In no time at all, the entry deadline will be here. What are the best tips for preparing your entry and how can you ensure your best chance at winning?

  1. Start preparing early. Past winners and judges alike stress the need to plan and prepare early. This might be the most obvious yet under-valued tip there is!
  2. Read instructions carefully. Second to starting early, it’s imperative to follow simple format directions on your entry. Do not penalize yourself unnecessarily.
  3. Know your story and refine it. Past AOY winners repeatedly emphasise the importance of sharing your agency’s story, and telling it clearly.

Looking for more tips? Contact the Awards team at [email protected] for additional entry tips and one-on-one assistance through the entry process.

For awards enquiries, please contact: Zamir Khan or the AOY team at [email protected]

For marketing and sponsorship enquiries, please contact: 

Geraldine Nathan

Head of Sales, SEA

Direct: +65 6579 0532

Email: [email protected]

Christopher Amhoff

Senior Account Manager

Direct: +65 6579 0559

Email: [email protected]

Sonia Young

Commercial Director North Asia

Direct: +852 3175 5974

Email: [email protected]

Sapphire Wang

Business Development Director

Direct: +852 3175 1965

Email: [email protected]


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