Kate Nicholson
Jun 30, 2010

Agencies boycott Reckitt Benckiser media pitch in India

NEW DELHI - A bitter fight has erupted between Reckitt and the advertising industry in India over the past month, after the consumer goods company's decision to impose a pitch fee for its media buying business.

Dettol is a key Reckitt Benckiser brand

The country's biggest media buying agencies have rejected Reckitt's demands for up to US$10,000 to pitch, as well as compensation deals for subsequent drops in TV ratings and the payment of commissions for the first 12 to 18 months of the business.

The Advertising Agencies Association of India AAAI has already advised agencies against pitching for the account.

It is believed that up to ten agencies are involved in the boycott, including MPG, GroupM, OMD...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Detailed #MeToo claims against Utopeia's Sudarshan Banerjee
Premium
6 hours ago

Detailed #MeToo claims against Utopeia's Sudarshan ...

Two women have shared in-depth reports of harassment with Campaign Asia, saying Banerjee's wife's position as head of HR at the agency made it particularly hard for them to seek help.

Premium
Gender equality is not a fad: Kate Roydhouse
Premium
13 hours ago

Gender equality is not a fad: Kate Roydhouse

The fight is far from over in adland, argues the MD and executive producer of Curious Films.

Premium
Havas Media promotes new SEA chief
Premium
13 hours ago

Havas Media promotes new SEA chief

Anita Nayyar takes the position in addition to her India duties.

Premium
Photos: Taobao merchants hit Hangzhou streets in annual festival
Premium
13 hours ago

Photos: Taobao merchants hit Hangzhou streets in ...

Alibaba's Taobao Maker Festival took place next to the West Lake, the most popular tourist landmark at its headquarters city in Hangzhou