David Blecken
Dec 11, 2017

ADK sees mindset change as the first step to better working conditions

The company wants to be a leader in remote working and hopes reform can give it an edge in attracting the best talent.

ADK staff work in a 'tent'. ADK set up alternative workspaces as a means of inspiring staff when it moved to its new headquarters in 2014.

Ever since the discussion around the advertising agency working environment and its unhealthy characteristics began in earnest last year, the focus has been on Dentsu. That ignores the scale of the problem, and what other companies are trying to do to fix it.

Campaign sought to speak to each of Japan’s biggest three agencies about the work reform measures they are implementing. While Hakuhodo declined an interview on the topic, ADK was more forthcoming.

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