David Blecken
Nov 27, 2017

How Dentsu is cleaning up its working environment

Part One of a series on work reforms in Japanese advertising looks at Dentsu’s efforts to eliminate overwork, create a healthier environment for staff and ultimately produce better work.

Photo: Hiroshi Hayama/AFP

All too often, crisis proves to be the only catalyst for change. Last year, at around the same time that Dentsu’s role in the suicide of an employee came to light, the Japanese government publicly acknowledged in a white paper that overwork in the country had reached dangerous levels.

The report, which covered a wide range of industries but only managed to draw responses from 1,700 of the 10,000 companies it tried to survey, found...

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