David Blecken
Feb 14, 2018

Dentsu expects work reforms to eat into profit in 2018

Dentsu's 2017 results and 2018 forecasts show that creating a better place to work is a costly business.

Dentsu's Tokyo Headquarters

The Japanese advertising giant has forecast a decline in profit in 2018 due to continuing investment in its working environment reform program, which it intends to complete by the end of the year.

The company expects its overall operating profit margin to decline 3% to 15.7%. In Japan, where the reforms are concentrated, it anticipates a margin of 19.8%, a fall of 4.7% on 2017.

Operating profit for 2018 is predicted to...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
TripAdvisor picks Mother as global creative agency ahead of 20th anniversary
Premium
6 hours ago

TripAdvisor picks Mother as global creative agency ...

Mother replaces Joint on account.

Premium
I was scared to tell my employer I was depressed
Premium
6 hours ago

I was scared to tell my employer I was depressed

In the latest edition of Untold Stories, an agency employee recalls his struggle to get the help he needed with depression.

Premium
Southeast Asian ecommerce spend will triple by 2025, but loyalty a challenge
Premium
17 hours ago

Southeast Asian ecommerce spend will triple by ...

Competition in ecommerce will intensify as the overall basket size of the average Southeast Asian consumer is expected to more than triple by 2025, according to new research.

Premium
'Edward Robothands' finds acceptance in this Samsung Thailand film
Premium
17 hours ago

'Edward Robothands' finds acceptance in this ...

THE WORK: 'The Mechanic' for Samsung Electronics by Cheil Worldwide Thailand.