David Blecken
Feb 14, 2018

Dentsu expects work reforms to eat into profit in 2018

Dentsu's 2017 results and 2018 forecasts show that creating a better place to work is a costly business.

Dentsu's Tokyo Headquarters

The Japanese advertising giant has forecast a decline in profit in 2018 due to continuing investment in its working environment reform program, which it intends to complete by the end of the year.

The company expects its overall operating profit margin to decline 3% to 15.7%. In Japan, where the reforms are concentrated, it anticipates a margin of 19.8%, a fall of 4.7% on 2017.

Operating profit for 2018 is predicted to...

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