Staff Reporters
Mar 7, 2022

ADK acquires India-based Rage Communications

The deal will give the Japanese network access to clients in India and Australia.

ADK acquires India-based Rage Communications

Tokyo-headquartered network ADK has acquired a majority stake in Rage Communications, an India-based independent agency that specialises in digital experience design and ecommerce.

The deal will combine both firms' capabilities in digital marketing, web design and development, analytics, data-driven insights and content.

Headquartered in Chennai, Rage is a digital agency that offers solutions across CX, CRM, UI/UX and performance marketing. Through its offices in India, Australia (Sydney) and Singapore, Rage provides services to the likes of AMP, Citibank, JLL and Mastercard. Rage has 195 people across these offices.  

Rage will be rebranded as ADK Rage. Co-founder JRK Rao will continue as chief executive officer. Rao and co-founder Karthik Kumar remain as minority shareholders. Financial terms were not disclosed. 

The acquisition follows ADK's October launch of its Integrated Performance Platform (IPP) for brands and agencies. IPP is designed to help advertisers centralise control of campaigns across multiple ad platforms at once.

"This partnership marks our milestone entry into the India and Australia markets—two of the fastest-growing digital markets in the APAC region,” said Yasuyuki Katagi, chief executive officer of ADK Global Operations. “With Rage, we will immediately gain traction at a brand-consultancy level, providing a strong starting point for the further growth in these key markets." 

Related Articles

Just Published

14 hours ago

Publicis appoints co-CEOs in Thailand

The network has replaced long-time leader Songkran "Jod" Sethesompobe with two new leaders under a co-CEO structure.

14 hours ago

Why Gen Z is so important to SK-II and its 'Pitera ...

Sue Kyung Lee, Global CEO of SK-II details how the brand's new campaign was inspired, ideated, and designed to connect with Gen Z consumers.

14 hours ago

Move and win roundup: Week of May 23, 2022

Havas Media Group Singapore, Apco Worldwide,, NBA Asia, Ampverse, Re, Lingo Ace, Essence, Gudangada, Sandpiper Australia and more, in our weekly collection of people moves and account news.

15 hours ago

Should all brands rush to enter the metaverse?

As more and more brands are keen to get their foot in the door, we explore if it makes sense for all sectors to enter the metaverse and whether brands are clear about what they want to achieve in the space.