In its latest China campaign, Adidas is spotlighting actress Ning Chang (who is shown running and taking part in Muay Thai), ranked tennis player Coco Xu, track-and-field champion Liu Hong, and the China women’s national volleyball team. Through the campaign, according to the agency, the stars share "their individual journey to become the person they want to be, through their preferred sport."
Ad Nut is just happy to see these young athletes portrayed with an intensity commensurate with their obvious prowess and competitive drive. The brand has come a long way in a short time on this front.
The campaign, which launched on 7 March, includes TVCs, prominent LCD OOH placements, and online pre-roll on key video sites. The TVCs with Ning Chang (below) and Coco Xu (above) are running now, with the other two slated to appear in April.
Creative Agency: TBWA\Shanghai
President and Chief Creative Officer: Nils Andersson
Chief Executive Officer: Joanne Lao
Executive Creative Director – Ronnie Wu
Creative Director - Gao Han
Associate Creative Director - Chen Mo
Senior Art Director – Zizi Shi
Art Director – Goodman Law
Senior Copywriter - Jason Zhao
Copywriter – Olga Tang
Business Director - Elaine Hui
Senior Account Director – Danny Wong
Account Executive – Olivia Liu
Associate Planning Director – Phyllis Yip
Junior Planner – Elaine Huang
Executive Producer – Vivian Feng
Production – Radical Media Shanghai
Executive Producer: Chris Tsao
Directed By – Josh & Xander
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