HONG KONG - Maxim has launched a new ad campaign for its mini cake series in time for the Valentine’s Day season. The campaign stars Hong Kong celebrity Aarif Lee to attract a younger consumer segment.
The new campaign, which was created in-house and includes a music video on Moov.hk along with print and Facebook executions which launched yesterday, marks the launch of Maxim’s Angel and Devil five inch mini cakes, which goes on sale from now until 20 Febraury.
The music video features Lee singing a recomposed version of the classic English love song 'Just the way you are'.
Maxim launched its mini cake series in late 2011 for small families and young people to enjoy at casual gatherings.
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