On the consumer front, the transition to digital has been fast and furious. You barely notice when you’re switching your attention from mobile to tablet, to your television set. But in the backend, the advertising community, while expert at implementing cross-screen campaigns, has been grappling with the tracking and reporting end of that digital transformation....
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events