Campaign Asia unravels programmatic radio advertising with three music lovers’ playlists.
Alfred Ma, the former chief representative of Ogilvy China, passed away in November 2016 at the age of 73. His former colleagues remember him as both a capable commander in the agency and a down-to-earth comrade.
Nielsen is importing its expertise in ratings to Hong Kong’s digital advertising scene. Has its Digital Ad Ratings product been honed enough to provide the answers local advertisers need?
In an exclusive interview, Cindy Yan Chan, chief strategy officer of traditional media house Focus Media, discusses how the company is bucking the trends and growing in a mobile age.
The nuance of segmenting China’s consumer groups becomes more apparent with the release of a new study highlighting Tier-3 and Tier-4 cities and the spending habits of the under-20s.
Digital advertising solutions are in place to meet the incremental brand growth slated in sync with China’s ‘internet plus’ plan, starting with the travel industry.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins