nielsen news

Mar 27, 2017

Internet ad spend to overtake TV in 2017: Zenith

Internet advertising gets a bigger slice of the cake, albeit at a slower growth rate.

Feb 1, 2017

Facebook expands third-party verification with Nielsen and ComScore

Ahead of its full-year earnings call, Facebook has expanded its third-party verification partnerships to try and avert future metrics blunders.

Jul 14, 2015

Nielsen to rate Asia, digitally

The company announced roll out of its Digital Ad Ratings measurement product in six Asian markets.

May 29, 2015

Nielsen develops Digital Ad Ratings for China with Tencent

BEIJING - In collaboration with Tencent, Nielsen has launched its own measurement standard for digital campaigns in China, claiming the system is a step above iGRPs.