Staff Reporters
May 30, 2019

92% of Chinese males prefer niche beauty brands: report

TOP OF THE CHARTS: Male shoppers shy away from big-name brands far more than female buyers.

Source Reuter Communications The New Face of Beauty in China' report, in partnership with ColourData 

Methodology The research included focus groups, mobile ethnographies, big data analytics and a quantitative online survey covering more than 300 consumers across first-tier cities of Shanghai, Beijing and Guangzhou. 

Findings 

  • Male Chinese beauty consumers are shifting away from big-name brands towards niche newcomers as they...

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