Simon Dang
Jul 29, 2014

5 tips for food-and-beverage marketing in China

Given complex regional taste preferences and the overall distrust in the food and beverage industry stemming from the numerous safety scandals, the marketplace in China will probably continue to be a very challenging and competitive one for years to come, writes Simon Dang from Weber Shandwick China.

For those of you involved in marketing, branding and communications of food and beverages in China, I know that you’ve been in for one wild and crazy ride.  On the one hand, there’s the glittering prize to potentially reach a marketplace of billions and on the other hand, you need to deal with consumers reeling from a series of bizarre food scandals.  From the national milk scandals of 2008, down to the gutter-oil con games of...

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