Sep 11, 2014

China’s big race for brands

ASIA's TOP 1000 BRANDS: It's no mistake that so many top brands sponsor sports and entertainment events, according to Simon Dang, VP, Octagon China.

Jul 29, 2014

5 tips for food-and-beverage marketing in China

Given complex regional taste preferences and the overall distrust in the food and beverage industry stemming from the numerous safety scandals, the marketplace in China will probably continue to be a very challenging and competitive one for years to come, writes Simon Dang from Weber Shandwick China.