Sarah Musgrave
Oct 11, 2018

3 ways beauty brands can capture and use customer data

How Asia’s beauty brands should use the data they have—and get the data they don’t.

Last month at Recode’s Code Commerce conference, Glossier’s Emily Weiss shared her ambitions to move the site away from simply ecommerce to be a beauty ecosystem and network’.

We’re trying to own that conversation of beauty online, said Weiss, as she pointed to poor beauty experiences online. But this is about more than enhancing the shopping experience. Glossier wants the data. It makes sense. Glossier receives five Instagram DMs a minute and last year had...

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