According to Anderson Liu, general manager of MSN China, AdCenter intends to capture the market of Chinese exporters looking to advertise overseas.
Liu also suggested that the company is looking to earn from a pay-per-click advertising model, which aims to account for half of MSN China’s future business.
Currently Bing holds less than 4.2 per cent of China’s internet search market, while Google claims 24.2 per cent and Baidu as much as 70 per cent.
Simon Leung, CEO of Microsoft for Greater China, was quoted by the Wall Street Journal as saying that his company is investing US$100 million in Chinese companies. It is also seeking a Chinese internet search partner.
Industry insiders believe that Microsoft is trying to bank on Google’s decline in the Chinese market after running into problems with local policies.
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