Staff Reporters
Jun 6, 2019

2019 Cannes contenders: 'Pre-Testie Bestie' by FCB New Zealand

New Zealand's Health Promotion Agency tried a realistic approach to preventing fetal alcohol syndrome.

2019 Cannes contenders: 'Pre-Testie Bestie' by FCB New Zealand
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: Pre-Testie Bestie
Agency: FCB New Zealand
Client: Health Promotion Agency

Nominated by:

Duncan Shields, creative director, Redengine SCC:

It’s a great example of a serious subject using a comedic solution to best land with its target audience. Considering that in this case the target audience is booze-hungry millennials who just want to party, it’s easy to see why it got great results.

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