|We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.|
Contender: Pre-Testie Bestie
Agency: FCB New Zealand
Client: Health Promotion Agency
Duncan Shields, creative director, Redengine SCC:
It’s a great example of a serious subject using a comedic solution to best land with its target audience. Considering that in this case the target audience is booze-hungry millennials who just want to party, it’s easy to see why it got great results.