Staff Reporters
Jun 6, 2019

2019 Cannes contenders: 'Pre-Testie Bestie' by FCB New Zealand

New Zealand's Health Promotion Agency tried a realistic approach to preventing fetal alcohol syndrome.

2019 Cannes contenders: 'Pre-Testie Bestie' by FCB New Zealand
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: Pre-Testie Bestie
Agency: FCB New Zealand
Client: Health Promotion Agency

Nominated by:

Duncan Shields, creative director, Redengine SCC:

It’s a great example of a serious subject using a comedic solution to best land with its target audience. Considering that in this case the target audience is booze-hungry millennials who just want to party, it’s easy to see why it got great results.

Related Articles

Just Published

16 hours ago

Tech Bites: Week of October 3, 2022

News from Maxis, Twilio, Dentsu and more.

16 hours ago

Coca-Cola sponsors COP27: Buying its way into ESG ...

SOUNDING BOARD: By cashing in on Coca-Cola's cheque, is COP27 inviting conversation and giving an opportunity for reflection or is the climate change summit becoming a part of the greenwashing problem?

16 hours ago

Women to Watch 2022: Haylie Craig, Colenso BBDO

As a seasoned creative, Craig is a fierce advocate for bold, inclusive work for the betterment of others—particularly those in the queer community.

21 hours ago

Cadbury Celebrations illuminates a hawker's Diwali

Watch the film conceptualised by Ogilvy here.