Staff Reporters
Jun 6, 2019

2019 Cannes contenders: 'Disaster Prevention Diversity' by Yahoo Japan

Yahoo continued its theme of supporting people in a country prone to natural disasters, taking changing lifestyles into account.

2019 Cannes contenders: 'Disaster Prevention Diversity' by Yahoo Japan
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: Disaster Prevention Diversity
Client: Yahoo Japan

Nominated by:

Ryo Miyakawa, creative director, front-end engineer, Monopo Tokyo:

As our ways of living and working diversify, there is the realisation that disaster prevention measures also need to change. This video is practical and avoids being dark. Instead, it leaves you feeling positive. I like it.

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