Staff Reporters
Jun 6, 2019

2019 Cannes contenders: 'Disaster Prevention Diversity' by Yahoo Japan

Yahoo continued its theme of supporting people in a country prone to natural disasters, taking changing lifestyles into account.

2019 Cannes contenders: 'Disaster Prevention Diversity' by Yahoo Japan
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: Disaster Prevention Diversity
Client: Yahoo Japan

Nominated by:

Ryo Miyakawa, creative director, front-end engineer, Monopo Tokyo:

As our ways of living and working diversify, there is the realisation that disaster prevention measures also need to change. This video is practical and avoids being dark. Instead, it leaves you feeling positive. I like it.

Related Articles

Just Published

1 day ago

Google report sees glimmer of recovery in travel ...

Consumers will prioritise hygiene, use travel bubbles and begin with short vacations, a new report suggests.

1 day ago

The Apprentice, refreshed, leads One Championship ...

With live events on hold, the mixed martial arts promoter will be presenting a revamped spin-off of the reality-TV format to help keep its global audience of millions, and brands, hooked.

1 day ago

Dentsu Aegis to allow Australia staff to WFH for ...

Move comes after internal survey found overwhelming majority of staff want to maintain the current work-from-home arrangements.

1 day ago

Japan law tightens regulation of major ecommerce ...

TECH BITES: Law addresses concerns that tech giants are abusing their market power and leaving small businesses out of pocket.