|We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.|
Contender: Disaster Prevention Diversity
Client: Yahoo Japan
Ryo Miyakawa, creative director, front-end engineer, Monopo Tokyo:
As our ways of living and working diversify, there is the realisation that disaster prevention measures also need to change. This video is practical and avoids being dark. Instead, it leaves you feeling positive. I like it.