|We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.|
Contender: Clever Cash
Agency: Hakuhodo Indonesia
Client: Save Street Child Sidoarjo
Rey Tiempo, chief creative officer, VMLY&R Philippines:
This is proof that education really is one’s currency. I love the old-school interactivity of writing on paper money, instantly giving it value. But the simple tech approach of downloadable and easily-reproducible money is what gives the idea so much scale. A very simple, practical solution. And yes, “clever”, indeed.