Staff Reporters
Jun 6, 2019

2019 Cannes contenders: 'Clever Cash' by Hakuhodo Indonesia

How to feed and educate underprivileged children at the same time.

2019 Cannes contenders: 'Clever Cash' by Hakuhodo Indonesia
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: Clever Cash
Agency: Hakuhodo Indonesia
Client: Save Street Child Sidoarjo

Nominated by:

Rey Tiempo, chief creative officer, VMLY&R Philippines:

This is proof that education really is one’s currency. I love the old-school interactivity of writing on paper money, instantly giving it value. But the simple tech approach of downloadable and easily-reproducible money is what gives the idea so much scale. A very simple, practical solution. And yes, “clever”, indeed.

Related Articles

Just Published

1 hour ago

It's time brands stop paying lip service to ...

The pandemic has opened new customer experience opportunities that should not be ignored by only adding a few generic digital tools, says Wunderman Thompson's APAC strategy chief.

3 hours ago

WFH means longer, ‘rollercoaster’ days, but no drop ...

Yet job satisfaction remains high, according to an employee survey by US agency Goodby Silverstein & Partners.

3 hours ago

ViacomCBS' Sumner Redstone dies at the age of 97

The media mogul led Viacom as executive chairman of the board for almost 30 years.

4 hours ago

There is now a mayo-themed Hellmann's Island on ...

And its residents want to make change in the real world.