Staff Reporters
Jun 6, 2019

2019 Cannes contenders: 'Clever Cash' by Hakuhodo Indonesia

How to feed and educate underprivileged children at the same time.

2019 Cannes contenders: 'Clever Cash' by Hakuhodo Indonesia
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: Clever Cash
Agency: Hakuhodo Indonesia
Client: Save Street Child Sidoarjo

Nominated by:

Rey Tiempo, chief creative officer, VMLY&R Philippines:

This is proof that education really is one’s currency. I love the old-school interactivity of writing on paper money, instantly giving it value. But the simple tech approach of downloadable and easily-reproducible money is what gives the idea so much scale. A very simple, practical solution. And yes, “clever”, indeed.

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