|We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.|
Contender: Hot & spicy
Agency: Ogilvy & Mather Hong Kong
Graham Drew, ECD, Grey Kuala Lumpur:
For print, the one that hits between the eyes is Ogilvy’s Hot n’ Spicy for KFC. When I first saw it I thought it was a meme from Reddit. That’s what makes it so good—it’s just so much fun. It feels like a piece of bedroom-made pop culture, and that is so hard to pull off.
Ali Rez, regional CD, BBDO Middle East and Pakistan:
Clever concept central to the product with some incredible craft work. Wonderful print campaign.
Sheikh Danish Ejaz, chief brand evangelist, Penumbra:
This print ad is a prime example of how creative mind can think and construct. Using the product attributes of hot & spicy chicken with fire is commendable. Team O&M has done a marvellous job through these ads. When I saw this campaign for the first time, it instantly caught my attention and I had nothing but respect for their imagination. Kudos!