Mar 17, 2014

Wall Street English uses celebrity to encourage Chinese students to learn English

Weber Shandwick organised a large PR event for Wall Street English (WSE) at Prosper Centre in Beijing on 9 March, where the educational-services company presented its new brand ambassador, Chinese TV and movie star Zhang Han (张翰). Han shared a film about his ‘aspirational’ story of learning English with an audience of more than 500, including fans and both current and prospective students.

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WSE presented seven of its top students with 'The best future shaper' award in recognition of their effort in learning English.

Wall Street English uses celebrity to encourage Chinese students to learn English

Kim Berger, VP of global communications and marketing, WSE

Source:

Campaign Asia

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