DATA POINTS: Lifestyles of the 'over-55s' in China

It's hard to overemphasise how important it is for marketers to take notice of over-55 consumers in China, who have strong spending power as well as strong influence on younger consumers. According to Mintel research, the group is increasingly diverse, and old assumptions about the demographic do not hold. Companies must disregard their preconceptions and gain deeper insight into the needs of the various groups within this age segment.