Ad Nut
Apr 30, 2019

What's Paola Antonini's inspiring story doing in this air-con ad?

In a campaign by JWT Bangkok, Midea tries to connect its air conditioners to the true story of a Brazilian model who lost a leg in a car accident.

In a campaign by JWT Bangkok, Midea tries to connect its air conditioners to the true story of a Brazilian model who lost a leg in a car accident.

This is a film by J Walter Thompson Bangkok and Thai director Nattawut “Baz” Poonpiriya best known for the feature film Bad Genius. It's a lovely, well-crafted video that tells the story of Paola Antonini, a Brazilian model who lost her leg in a 2014 car accident but fought her way back to the runway. Today she inspires millions by partaking in activities such as surfing and skiing.

Antonini's experience, like...

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