Staff Reporters
Mar 9, 2015

Video: Parminder Singh says Twitter to TV is happening

Twitter’s Parminder Singh talks to Campaign Asia-Pacific about how brands are joining the micro blogging site in hopes of being part of online-offline dynamics, in this offstage interview at the Media360Summit in Hong Kong.

wide player in 16:9 format. Used on article page for Campaign.

In the mobile-first APAC region, usage of Twitter in each country is vastly different, according to the company's managing director for SEA, India and MENA. As such, a big mission for the company is to help brands understand the cultural context in each country and make sure these brands are front and center. 

Media360Summit interview videos presented in conjunction with DataXu

Related Articles

Just Published

14 minutes ago

M/Six names global CEO

UK and EMEA boss Jack Swayne steps up with long-serving global chief Jess Burley moving to executive chair.

28 minutes ago

SEC Newgate plans privatisation, eyes APAC acquisition

The PR agency has announced plans to de-list from the stock market and form a new company backed by private equity investment.

2 days ago

How to prepare for hybrid commerce: Chinese ...

As consumers seamlessly hop between physical and online, brands are expected to provide real-time stock information and personalised experiences across all of their touchpoints. But they must demonstrate a value exchange to consumers to collect the data they need.

2 days ago

Data shows brands don’t need social media accounts ...

Data from a Jing Daily report shows that luxury brands no longer rely on their own social media accounts in China with more engagement relying on KOLs.