Staff Reporters
Mar 20, 2017

Mediacorp hires Parminder Singh to take on two roles

Shane Mitchell and Jack Lim will be leaving the company as Singh takes on commercial and digital leadership.

Parminder Singh
Parminder Singh

Mediacorp has appointed former Twitter executive Parminder Singh as chief commercial and digital officer.

Singh was Twitter's managing director for Southeast Asia, Middle East and North Africa until he left the company late last year. He has also served at Google as regional MD for display sales.

Mediacorp said his role combines what were previously two separate positions in the company. Shane Mitchell, who was heading Mediacorp’s Digital Group for the last two years, and Jack Lim, who headed Mediacorp’s Commercial Group, will both be leaving the company. According to Mediacorp, Mitchell resigned recently following his family’s relocation to Hong Kong and will stay on for another three months, while Lim will be on leave until his last day of service, in June.

"Our monetisation efforts need to be more closely aligned with our digital product development, operations, audience acquisition and content-marketing efforts," Mediacorp CEO Shaun Seow said in a statement provided, adding that the company had decided it could combine the roles if a "qualified and willing" candidate was found.

Seow said Singh will help chart tha company's digital roadmap, while broadening and deepening engagement with online audiences. "He is particularly well-placed, with his deep expertise in business and sales and a fresh perspective, to help our clients come up with targeted marketing solutions across our wide range of media,” Seow added.

Singh said, "The convergence of online and offline offers exciting possibilities. I'm particularly thrilled by the opportunity to combine Mediacorp's digital and mainstream media assets to deliver more complete and compelling solutions for our clients."

Related Articles

Just Published

2 days ago

Campaign Crash Course: How Facebook's ad auction works

Understand the intricacies of the advertising auction powering one of the world's biggest platforms, with tips on how to 'game' the algorithm and best guarantee success.

2 days ago

Comedians go Christmas shopping in humourless ...

A comedy cast in a Christmas campaign is a great idea on paper, but the execution for this one was as dry as overcooked turkey.

2 days ago

Tinder fills India ad with hopeful meet-cute moments

A new campaign from BBH India focuses on the heady mixture of trepidation and hope involved in a series of first meetings, and it's inspired by real users of the app.

2 days ago

Famous Innovations, Dentsu agencies lead field in ...

Famous Innovations bags the most gold wins, while Dentsu Webchutney wins the highest number of awards.