Ad Nut
May 20, 2020

Truck drivers get the hero treatment they deserve

A (pretty great) Ramadan film for Tata Motors by Ogilvy India focuses on a boy's emulation of his dad.

Rather than making a predictable, straightforward 'we salute truck drivers' montage, Tata Motors and Ogilvy India created a narrative that reflects drivers' good work through the admiration of an empathetic boy. It's pretty great.  

CREDITS

Ogilvy India
Creative: Chief Creative Officer, India: Sukesh Nayak
Group Creative Director: George Kovoor
Creative Director: Nitin Kerur
Associate Creative Director: Jitesh Raut
Art Director: Rohan Sawant
Account Management: Sr VP: Dushyant Kumar
Account Supervisor: Juhi Wadia
Account Planning: Vice President: Bonnie Michael
Group Head: Gunit Gogia

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Related Articles

Just Published

11 hours ago

Edelman launches global anti-disinformation offering

Disinformation Shield aims to uncover illicit actors on the fringes of the dark web and combat disinformation.

12 hours ago

How British American Tobacco sells nicotine to ...

n this report by the Bureau of Investigative Journalism, Campaign reveals the marketing strategies used by tobacco companies to maintain the market for nicotine products.

12 hours ago

Do agency groups employ too many CEOs?

Dentsu International had 250 people with CEO title.

17 hours ago

Spikes Asia: Inside the jury room

SPIKES ASIA X CAMPAIGN: Four jury members share nine trends from this year's entries, along with video examples and insights into what makes great work great.