Ad Nut
Sep 2, 2019

The hip world of banking tech

Latest OCBC campaign seeks to pull in young people with edgy, futuristic vibe.

OCBC Singapore’s latest campaign allows consumers a glimpse into the future of what will be possible in banking, while reminding young financial planners of the savvy digital tools already available to them today.

That’s the crux of the bank’s latest campaign, ‘Be Unstoppable’, in partnership with local creative shop GOVT. In a rather blatant attempt to appeal to young people, the hero campaign and its partner videos all exude the industrial beats, slick tech, hip fashion and serious production value one would expect millennials would expect from their advertising today.

That said it works together rather nicely, with the shorter videos that dig deeper into OCBC’s digital tools—one focuses on wealth, the other voice banking—illustrating that this isn’t just millennial catnip with no substance. With all the research these days highlighting just how uncertain young people feel about their financial futures, drawing attention to convenient, mobile solutions seems a good strategy.

Yvonne Low, OCBC’s head of marketing for consumer financial services, said the idea is to “bring to life our promise to our customers on how we want to enable them with a suite of financial tools and digital services that will empower them”. Ad Nut is not sure about feeling empowered after watching, but a little info has certainly got Ad Nut intrigued.

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Topics

Related Articles

Just Published

1 hour ago

Visa names new APAC head of marketing

Danielle Jin will take over the position left open by the promotion of Frederique Covington Corbett to a global role.

4 hours ago

Initiative's Amy Armstrong elevated to global CEO, ...

Baxter will serve as chair of Initiative before taking up a new leadership role at IPG focused on "transforming and elevating" other areas of the group's portfolio.

5 hours ago

Indian agencies take 'no concrete steps' on mental ...

Exclusive Campaign India survey reveals that 71% of industry workers say their company has taken no steps to reduce stress, while 69% report no access to mental health services.

5 hours ago

Amazon Prime Video apologises, edits 'objectionable'...

The company's move follows protests against the content of the video series Tandav, which drew complaints against its makers and cast in Madhya Pradesh and Maharashtra in January.