Ad Nut
Sep 2, 2019

The hip world of banking tech

Latest OCBC campaign seeks to pull in young people with edgy, futuristic vibe.

Latest OCBC campaign seeks to pull in young people with edgy, futuristic vibe.

OCBC Singapore’s latest campaign allows consumers a glimpse into the future of what will be possible in banking, while reminding young financial planners of the savvy digital tools already available to them today.

That’s the crux of the bank’s latest campaign, Be Unstoppable’, in partnership with local creative shop GOVT. In a rather blatant attempt to appeal to young people, the hero campaign and its partner videos all exude the industrial beats, slick tech,...

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