Ad Nut
Sep 2, 2019

The hip world of banking tech

Latest OCBC campaign seeks to pull in young people with edgy, futuristic vibe.

OCBC Singapore’s latest campaign allows consumers a glimpse into the future of what will be possible in banking, while reminding young financial planners of the savvy digital tools already available to them today.

That’s the crux of the bank’s latest campaign, ‘Be Unstoppable’, in partnership with local creative shop GOVT. In a rather blatant attempt to appeal to young people, the hero campaign and its partner videos all exude the industrial beats, slick tech, hip fashion and serious production value one would expect millennials would expect from their advertising today.

That said it works together rather nicely, with the shorter videos that dig deeper into OCBC’s digital tools—one focuses on wealth, the other voice banking—illustrating that this isn’t just millennial catnip with no substance. With all the research these days highlighting just how uncertain young people feel about their financial futures, drawing attention to convenient, mobile solutions seems a good strategy.

Yvonne Low, OCBC’s head of marketing for consumer financial services, said the idea is to “bring to life our promise to our customers on how we want to enable them with a suite of financial tools and digital services that will empower them”. Ad Nut is not sure about feeling empowered after watching, but a little info has certainly got Ad Nut intrigued.

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

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