Making a traditional bank into a viable player among young people is no easy marketing task. Amir Widjaya is making it happen through digital innovations and clever cultural collaborations.
Latest OCBC campaign seeks to pull in young people with edgy, futuristic vibe.
SINGAPORE - OCBC Bank has made an unusual choice for its next chief marketing officer, hiring Theng Kiat Goh, former global innovation director, exterior walls, for Akzo Nobel Paints.
SINGAPORE – The pitch for Oversea-Chinese Banking Corporation Limited's (OCBC Bank) creative business is nearing conclusion with two agencies on the final shortlist.
SINGAPORE – OCBC bank Singapore has unveiled an ad campaign targeting older credit card applicants.
OCBC Cycle Singapore and digital agency The Upper Storey is hosting an online contest to win tickets to Amsterdam, Paris or London.
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