Jul 4, 2023

Singapore’s OCBC undergoes rebrand, seeks to grow presence in China

REBRANDING EXERCISES: OCBC has unveiled a new unified brand strategy for its core markets, with a focus on accelerating growth across ASEAN and Greater China.

Nov 18, 2020

40 Under 40 2020: Amir Widjaya, OCBC NISP

Making a traditional bank into a viable player among young people is no easy marketing task. Amir Widjaya is making it happen through digital innovations and clever cultural collaborations.

Sep 2, 2019

The hip world of banking tech

Latest OCBC campaign seeks to pull in young people with edgy, futuristic vibe.

Mar 3, 2014

OCBC Bank chooses an FMCG man for its CMO post

SINGAPORE - OCBC Bank has made an unusual choice for its next chief marketing officer, hiring Theng Kiat Goh, former global innovation director, exterior walls, for Akzo Nobel Paints.

May 25, 2011

OCBC creative pitch down to final two in Singapore

SINGAPORE – The pitch for Oversea-Chinese Banking Corporation Limited's (OCBC Bank) creative business is nearing conclusion with two agencies on the final shortlist.

Jan 13, 2011

OCBC targets seniors in new credit card campaign

SINGAPORE – OCBC bank Singapore has unveiled an ad campaign targeting older credit card applicants.