Byravee Iyer
Sep 5, 2016

Thai celebs lend their familiar faces to help less familiar missing persons

The Mirror Foundation and BBDO Bangkok's ‘The Missing Look-Alike’ campaign aims to help people recognise missing people by pairing them with Thai celebrities who resemble them.

Missing-persons posters are indispensable, but people have a hard time remembering the faces of people they don't know, prompting The Mirror Foundation to launch a new campaign. 

“Scientifically people’s brains are wired to more easily remember new information when it is connected to information they are already familiar with,” said Suthisak Sucharittanonta, chairman and CCO of BBDO Bangkok.

Several Thai celebrities, including Dilok Thongwattana, Ae Maneerat Kamouan, Ounruen Rachot, Pichet Iemchaona, Nuannong Jamikorn, Nirun Boonyarattaphan, Supathat Opas, and Ravich Therdwong have joined the campaign.

“We first let well-recognized, public figures help find missing persons with faces similar to their own.” said Kusuma Ruchakityanon, associate creative director BBDO Bangkok. “Many popular Thai celebrities joined the campaign, which helped give the campaign and missing persons much needed exposure. Our hope is that the campaign will continue naturally with the general public using faces of friends, relatives, or celebrities, to aid recognition.”

The public is invited to help find other missing people by sharing or looking at photos on the Mirror Foundation’s social media page.


Clients: The Mirror Foundation
Agency: BBDO Bangkok
Chief creative officer: Suthisak Sucharittanonta
Executive creative director : Chalit Manuyakorn
Associate creative director : Kusuma Ruchakityanon
Creative group head : Tiabtawan Limjittrakorn
Art director : Pakorn Inthachai / Vorathep Onlamul
Copywriter :  Kusuma Ruchakityanon/ Chatchanit Yenjai
Client service director : Arunee Rueangwattanaporn
Account director : Wachira Ampornpachra
Account manager : Sununthana  Aunchananun / Lapasrada Savikul
Producer :Yathip Thanitthanaphat/Jirapan Vasanabunsongserm
Production company : TRITON
Director : Sihabutr Xoomsai
DOP/ Photographer : Assada Sreshthaputra
Sound production company : Cine sound

Related Articles

Just Published

2 days ago

Campaign Crash Course: How to maximise DOOH returns

Digital out-of-home media buying is becoming more common and accessible across Asia. So how does it fit with an omnichannel strategy and how can you measure its returns?

2 days ago

Raya film festival: Watch ads from Julie’s, ...

This year’s top prize goes to snack brand Julie’s, whose ad turned Raya stereotypes on its head and will be remembered for years to come.

2 days ago

TikTok to marketers: Go native and multigenerational

The platform enlisted KFC at NewFronts in the US to persuade advertisers to spend on TikTok.

2 days ago

Uninformed consent, addiction among persistent ...

CAMPAIGN360: Around 170,000 children go online for the first time every day, but the industry has yet to find a way to build their trust and target them safely.