Staff Writer
Jul 17, 2018

Tencent vice president talks breaking online-offline boundaries

The vice president of Tencent, Davis Lin, opens up about recent developments in communication, smart retail.

PARTNER CONTENT

Campaign caught up with Tencent’s vice president, Davis Lin, at Cannes Lions. There’s been quite a stir at this year’s event regarding China’s expanding role in global marketing standards, and Lin offers a well-informed voice on the matter.

In the last decade, Tencent has seen massive growth thanks to the increasing demands of Chinese consumers, and their altered expectations in thanks to adoption of mobile. The company has made a habit of building seamless communication methods for consumers, and this has translated well for brand-building efforts as well.

The role of WeChat in particular has played an important role in the upheaval of transaction methods towards mobile payment. Meanwhile, smart retail, while once a long-distant whim, is now being integrated into tasks as simple as picking up groceries.

Tencent is developing across the board to help more traditional brands improve acquisition methods—flipping their script on consumer engagement to involve ecommerce, one-click purchase and more digitally-minded methods of buying products and services.

Check out the video above to get Lin’s take on these subjects and more.

Related Articles

Just Published

10 hours ago

InMobi and Gojek partner on audience targeting, ...

Partnership will enable advertisers to target Gojek audiences, run audience surveys and measure sales impact. Plus, it will soon offer unique IDs.

11 hours ago

Ogilvy consolidates offerings under one unit in AUNZ

Creative and brand specialties will merge with PR and Health under a newly created leadership team.

12 hours ago

MediaMonks hires Joao Flores as ECD in SEA, Korea ...

Flores is based in Singapore and his responsibilities are to develop creative partnerships with clients, influence teams across the region with a growth mindset and elevate the standards for creativity in the region.

12 hours ago

Move and win roundup: Week of March 1, 2021

Culture Group, Grey, UM, MediaMonks, IMMedia and more to come in our weekly collection of people moves and account news.