In their market-exclusive initiative, the networks entreat audiences to turn off all their lights for an hour on June 21. Events will be held in various locations in Taiwan for people to celebrate the lightless evening.
Visitors to the campaign website can also register and add to the digital tally of participants.
Credits:
Project Snow Man
Client STAR and Society of Wilderness
Creative agency In-house STAR Taiwan
Creative director, art director, copywriter, producer Yves Huang
Exposure Television
Visitors to the campaign website can also register and add to the digital tally of participants.
Credits:
Project Snow Man
Client STAR and Society of Wilderness
Creative agency In-house STAR Taiwan
Creative director, art director, copywriter, producer Yves Huang
Exposure Television
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