Matthew Miller
Nov 5, 2013

Standard Chartered promotes mobile services with international drama

HONG KONG - Standard Chartered Hong Kong has launched a new TVC through TBWA Hong Kong to promote its 'Breeze' mobile-banking services with a long-distance, mother-daughter story.

wide player in 16:9 format. Used on article page for Campaign.

Shot in London and Hong Kong, the commercial positions the bank's mobile-banking service in a central role helping to maintain closeness between a mother in Hong Kong and her daughter in London. 

“As a bank that’s 'Here for good', this spot demonstrates how Standard Chartered puts people at the heart of what it does, using technology to create services based on understanding people’s lives,” said Joanne Lao, managing director of TBWA\Hong Kong.

CREDITS

Creative Agency: TBWA\ Hong Kong
Client: Standard Chartered Bank (Hong Kong) Limited
Group Creative Director: Esther Wong
Associate Creative Director(s): Annie Loo, Louis Fung
Art Director(s): So So
Executive Producer: Norah Shum
Digital Designer: Aiden Lam
Digital Producer: Kirsten Zeng
Client Services Director: Florence Kong
Account Director: Michelle Hong
Account Manager: Victor Tang
Account Executive: Janus Lau

Related Articles

Just Published

1 day ago

Campaign Crash Course: How to maximise DOOH returns

Digital out-of-home media buying is becoming more common and accessible across Asia. So how does it fit with an omnichannel strategy and how can you measure its returns?

1 day ago

Raya film festival: Watch ads from Julie’s, ...

This year’s top prize goes to snack brand Julie’s, whose ad turned Raya stereotypes on its head and will be remembered for years to come.

1 day ago

TikTok to marketers: Go native and multigenerational

The platform enlisted KFC at NewFronts in the US to persuade advertisers to spend on TikTok.

1 day ago

Uninformed consent, addiction among persistent ...

CAMPAIGN360: Around 170,000 children go online for the first time every day, but the industry has yet to find a way to build their trust and target them safely.