Matthew Miller
Nov 5, 2013

Standard Chartered promotes mobile services with international drama

HONG KONG - Standard Chartered Hong Kong has launched a new TVC through TBWA Hong Kong to promote its 'Breeze' mobile-banking services with a long-distance, mother-daughter story.

wide player in 16:9 format. Used on article page for Campaign.

Shot in London and Hong Kong, the commercial positions the bank's mobile-banking service in a central role helping to maintain closeness between a mother in Hong Kong and her daughter in London. 

“As a bank that’s 'Here for good', this spot demonstrates how Standard Chartered puts people at the heart of what it does, using technology to create services based on understanding people’s lives,” said Joanne Lao, managing director of TBWA\Hong Kong.

CREDITS

Creative Agency: TBWA\ Hong Kong
Client: Standard Chartered Bank (Hong Kong) Limited
Group Creative Director: Esther Wong
Associate Creative Director(s): Annie Loo, Louis Fung
Art Director(s): So So
Executive Producer: Norah Shum
Digital Designer: Aiden Lam
Digital Producer: Kirsten Zeng
Client Services Director: Florence Kong
Account Director: Michelle Hong
Account Manager: Victor Tang
Account Executive: Janus Lau

Related Articles

Just Published

9 hours ago

How FMCG giants defied Covid downturn to up ...

Unilever, Kraft Heinz, Mondelez, RB, P&G and Diageo all boosted investment.

9 hours ago

WPP, Publicis and Unilever back industry-wide plan ...

In the UK, AA, ISBA and IPA-headed Ad Net Zero held its first supporters' meeting.

9 hours ago

Indian media industry bodies face-off against ...

While the Indian Newspaper Society is demanding a greater share of ad revenues from Google, the IAMAI is upset with looming regulation for video streamers.

13 hours ago

Creativity is key to driving sustainable living

SPIKES ASIA X CAMPAIGN: Active consumer demand for sustainable living is lagging regulations and technology, and this is an opportunity for the creative business to make a real, positive impact.