Matthew Miller
Nov 5, 2013

Standard Chartered promotes mobile services with international drama

HONG KONG - Standard Chartered Hong Kong has launched a new TVC through TBWA Hong Kong to promote its 'Breeze' mobile-banking services with a long-distance, mother-daughter story.

wide player in 16:9 format. Used on article page for Campaign.

Shot in London and Hong Kong, the commercial positions the bank's mobile-banking service in a central role helping to maintain closeness between a mother in Hong Kong and her daughter in London. 

“As a bank that’s 'Here for good', this spot demonstrates how Standard Chartered puts people at the heart of what it does, using technology to create services based on understanding people’s lives,” said Joanne Lao, managing director of TBWA\Hong Kong.


Creative Agency: TBWA\ Hong Kong
Client: Standard Chartered Bank (Hong Kong) Limited
Group Creative Director: Esther Wong
Associate Creative Director(s): Annie Loo, Louis Fung
Art Director(s): So So
Executive Producer: Norah Shum
Digital Designer: Aiden Lam
Digital Producer: Kirsten Zeng
Client Services Director: Florence Kong
Account Director: Michelle Hong
Account Manager: Victor Tang
Account Executive: Janus Lau

Related Articles

Just Published

11 hours ago

Behind Spotify's new Southeast Asia campaign

EXCLUSIVE: Campaign talks to Jan-Paul Jeffrey, Spotify’s head of marketing, on the streamer's latest regional campaign for Indonesia, Thailand and Philippines.

11 hours ago

Tech MVP 2022: Sunil Naryani, Dentsu

MOST VALUABLE PROFESSIONAL: Chief product officer Sunil Naryani has been instrumental in elevating the product offerings from Dentsu and driving radical collaborations across market product leaders.

12 hours ago

Why purposeful creativity is more important than ...

Why do we still rush to come up with a once-in-a-lifetime brilliant stroke of genius that had zero impact on anyone’s life or business, and then proudly stand on a stage receiving accolades for our achievements? MediaMonks' APAC ECD ponders this question and more.

15 hours ago

Here's Google's plan to to help advertisers manage ...

David Temkin, senior director of product management, ads privacy and user trust at Google, who is leading the charge on preserving ad targeting and measurement while tracking restrictions loom, discusses these shifts.