Tumi has debuted a global campaign dubbed 'Life in forward motion', starring Tottenham Hotspur and South Korean national football team forward Son Heung-Min.
'Forward motion'. And he's a forward. Yep, we see what you did there Tumi. The campaign touts the brand's new Alpha Bravo collection, and shows Son toting a dandy-looking backpack as he rushes up a staircase while talking about what it takes to end up on top and to be someone others can look up to. His cliimb is a metaphor, see?
What do you think Son has in his backpack? Ad Nut has a guess: Surely it's a sixer of Tiger Beer (see "Son Heung-Min kicks off multi-market Tiger Beer campaign"). Be careful opening those, Heung-Min, they're going to a bit shaken up.
Ad Nut has amply proportioned cheeks for carrying around everything Ad Nut needs, but agrees Son's Tumi bag looks pretty cool. Sadly, it doesn't look like it comes in squirrel sizes.
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