Robert Sawatzky
Jun 17, 2022

'Somebody needs to start. Japanese women want to talk about things that matter'

Members of the Gerety Awards Japan jury say more balanced gender representation in the industry would allow more stories to be told that women can relate to.

Ahead of Cannes Lions, an organisation of women-only juries have been gathering around the world to judge creative work through a female lens. The Gerety Awards have put together a global shortlist of 314 entries from which winners will be announced in September.

In this Japan jury insight panel, Campaign Asia-Pacific caught up with four members of the Japan jury to discuss their thoughts and experiences in judging the global work. The panel consisted of:

  • Ami Mochizuki, producer & head of international unit, Tohokushinsha Film Corporation
  • Maiya Kinoshita , PR planner & copywriter, Dentsu
  • Yumi Tanabe Arnaudo, COO & head of production, Syn Music
  • Miwaza Jemimah, independent creative

In this video, jury members discuss their jury experience, favourite works, differences between Western and Japanese creative work, brand boldness and the need to tell more relatable stories for women in Japan. 

Source:
Campaign Asia

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