Ad Nut
Jun 23, 2017

SK-II addresses elephant in the room for 'leftover women'

SK-II's taboo-quashing sequel to last year's 'Marriage Market Takeover' is all about the proverbial expiry date.

SK-II's taboo-quashing sequel to last year's 'Marriage Market Takeover' is all about the proverbial expiry date.

Swedish advertising agency Forsman Bodenfors last year created 'Marriage Market Takeover' for skincare brand SK-II’s ongoing campaign ChangeDestiny see China’s “leftover women” stand up to marriage pressure and ChangeDestiny.

The ad was polarising, to say the least. A Swedish agency knowing the Chinese market better Educated, marraige-ambivalent women feeling understood and yet exposed

This year's follow-up ad, titled 'The Expiry Date', and looping in women from Japan and...

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