Adrian Peter Tse
Sep 11, 2014

RAC Insurance Australia can help with 4-year-old boys with paintbrushes

PERTH - Rac Insurance, with JWT Perth, has released a new tongue-in-cheek campaign that builds on the trust and laughs generated from the ‘We promise to do the right thing by you’ campaign launched last year.

PERTH - Rac Insurance, with JWT Perth, has released a new tongue-in-cheek campaign that builds on the trust and laughs generated from the ‘We promise to do the right thing by you’ campaign launched last year.

Client RAC Insurance

Agency JWT Perth

Market Australia

Campaign scope 30-second TVCs in W-rating above and PG-rating below versions, supersite, transit media below, digital, radio

Hook Featuring the familiar fumbling father figure, the TVC reveals itself with classic show, don’t tell’ signs of a DIY backyard paint job going horribly awry. With an excellent voiceover script and tone to lead the narrative, the...

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