Ad Nut
Oct 23, 2017

People turn a blind eye to bullying, unless hamburgers are the target

From the US: 'Bullying Jr.' for Burger King and No Bully by David Miami.

Burger King has served up an uplifting social-experiment video in which several customers get far more worked up about damage done to their burgers than they do about a human being suffering bullying right in front of their faces. It's enough to make you want to give up on the human race entirely.

Unless you watch until the end, where some good folks restore at least a little of your faith. 

The spot, shot in a Los Angeles Burger King, is on behalf of a non-profit called No Bully and lands in conjunction with National Bullying Prevention Month in the US.

Ad Nut cynically wonders whether more people would have jumped in sooner had the kid playing the victim had lighter skin?

Actually, Ad Nut advises everyone to remember that these "social experiments" are not in any meaningful way actual experiments; they're a form of drama and one should not really draw conclusions from them. You never know how many takes were shot, or what was cut out in order to lead you to a specific conclusion and deliver the pre-determined message. Maybe it took three days to get those few shots of people ignoring the bullying? Or maybe it took three days to get even two people to step in? We really can't know.

None of that changes the truth of the message, though. All intelligent creatures agree that bullying sucks. Everyone should step in to stop it and shame the bullies for their behaviour. 

Ad NutAd Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. Check out Ad Nut's Advertising Hall of Fame.


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