Ad Nut
Oct 23, 2017

People turn a blind eye to bullying, unless hamburgers are the target

From the US: 'Bullying Jr.' for Burger King and No Bully by David Miami.

Burger King has served up an uplifting social-experiment video in which several customers get far more worked up about damage done to their burgers than they do about a human being suffering bullying right in front of their faces. It's enough to make you want to give up on the human race entirely.

Unless you watch until the end, where some good folks restore at least a little of your faith. 

The spot, shot in a Los Angeles Burger King, is on behalf of a non-profit called No Bully and lands in conjunction with National Bullying Prevention Month in the US.

Ad Nut cynically wonders whether more people would have jumped in sooner had the kid playing the victim had lighter skin?

Actually, Ad Nut advises everyone to remember that these "social experiments" are not in any meaningful way actual experiments; they're a form of drama and one should not really draw conclusions from them. You never know how many takes were shot, or what was cut out in order to lead you to a specific conclusion and deliver the pre-determined message. Maybe it took three days to get those few shots of people ignoring the bullying? Or maybe it took three days to get even two people to step in? We really can't know.

None of that changes the truth of the message, though. All intelligent creatures agree that bullying sucks. Everyone should step in to stop it and shame the bullies for their behaviour. 

Ad NutAd Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. Check out Ad Nut's Advertising Hall of Fame.

 

Related Articles

Just Published

1 day ago

How to prepare for hybrid commerce: Chinese ...

As consumers seamlessly hop between physical and online, brands are expected to provide real-time stock information and personalised experiences across all of their touchpoints. But they must demonstrate a value exchange to consumers to collect the data they need.

1 day ago

Data shows brands don’t need social media accounts ...

Data from a Jing Daily report shows that luxury brands no longer rely on their own social media accounts in China with more engagement relying on KOLs.

1 day ago

Apple debuts 2022 Chinese New Year film (clear some ...

The company's offering for this year is a 23-minute epic—shot on iPhones—about the making of an epic film within the film, also shot on iPhones.

1 day ago

How women’s health brands communicate on social ...

Female founders of women’s health brands say censorship makes it challenging to properly address women’s concerns.