Ad Nut
Sep 3, 2018

OOH installation dramatises sneeze threat

We refuse to call this Singapore ad for Redoxon a 'viral video'.

Ad Nut sees a lot of OOH advertising, but rarely finds it worthy of mention. Here's a happy exception: An installation in Singapore's Orchard MRT that visualises spreading germs from a sneeze as a wave of red. Simple. Impossible to ignore. Elegantly simple message.

The ad, by J Walter Thompson Singapore, is for for Bayer's Redoxon, a vitamin C supplement.

As good as this is, Ad Nut recommends covering your mouth when you sneeze and wearing a mask if you're very concerned about getting a cold, because the ability of vitamin C to ward off or reduce the severity of colds is pretty overblown.

CREDITS

Client: Bayer
Media: SMRT
Client Commercial Lead Ch: Jerlyn Lim
Senior Brand Manager: Sit Meifang
Media General Manager: Jeslyn Tan
Media Manager: Serena Zhang

Agency: J. Walter Thompson Singapore
Chief Creative Partner: Farrokh Madon
Creative Director (Art): Minzie Liyu
Creative Director (Copy): Aarti Nichlani
Copywriters: Farrokh Madon, Aarti Nichlani
Art Director: Minzie Liyu, Hasheer Aslam
Director/ Photographer: Geoff Ang
General Manager: Gaurav Lalwani

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

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