Ad Nut
Apr 16, 2019

Mindshare and GSK help to brush up on oral health in India

New Sensodyne campaign makes use of Google Assistant to help consumers better protect their teeth.

New Sensodyne campaign makes use of Google Assistant to help consumers better protect their teeth.

You wouldn’t ordinarily associate teeth chattering with images of India, known commonly for its sweltering climes rather than chilly weather although it does have plenty of mountains.

But this is teeth chattering of a different kind, as GSK has teamed up with Mindshare on World Oral Health Day to get Indians talking, literally, about their dental care. Promoting the company’s Sensodyne brand, Mindshare has created a chatbot through Google Assistant, which can be activated...

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