Ad Nut
Oct 12, 2018

Meet Grant and laugh at the 'trauma of a career in advertising'

The new ad by Cummins & Partners is a clever send-up of the industry that everyone must wish they'd made.

The new ad by Cummins & Partners is a clever send-up of the industry that everyone must wish they'd made.

The Australian ad agency Cumins Partners has launched a brilliant and hilarious parody of the award-winning road safety campaign 'Meet Graham', highlighting some of the hardships of working in the ad industry. 

It features 'Grant', an overweight white man, who comes complete with ears that filter out conflicting opinions, unusually thick skin and a completely removable spine for client meetings, according to the dryly narrated voiceover. 

The campaign...

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