Ad Nut
Oct 12, 2018

Meet Grant and laugh at the 'trauma of a career in advertising'

The new ad by Cummins & Partners is a clever send-up of the industry that everyone must wish they'd made.

The Australian ad agency Cumins & Partners has launched a brilliant and hilarious parody of the award-winning road safety campaign 'Meet Graham', highlighting some of the hardships of working in the ad industry. 

It features 'Grant', an overweight white man, who comes "complete with ears that filter out conflicting opinions", "unusually thick skin" and "a completely removable spine for client meetings", according to the dryly narrated voiceover. 

The campaign was originally created for the Melbourne Advertising and Design Club to promote their awards night. "The film proves once and for all that there is no substitute for an original thought... except parodying someone else" reads the agency's media release. 

Ad Nut's is delighted to have been out-witted at the critiquing game, for once. This is genius — if only slightly heartbreakingly close to the bone. 

CREDITS

Client: MADC
Agency: Cummins & Partners
Creatives: Chris Ellis, Heath Collins, Liam Jenkins
MADC sub-committee: Adrian Bosich, Ed Howley, Elle Bullen, Tracy Proposch, Nicky Finlay.
Thanks to: Matt Stoddart, Connor Beaver, Sarah McGregor, Emma Robbins.

Production Company: //Thirteen & Co
Director: Armand de Saint-Salvy
Producer: Charity Downing
Executive Producer: Roy De Giorgio
Colourist: Matt Fezz
Post production: Hogarth
Motion Graphics: Kane Dixon
Post Producer: Cat Park
Audio Mix: Bang Bang Studios
Sound Designer: Rob Stephens
Sound Producers: Polly McGregor

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.
 

 

Related Articles

Just Published

2 hours ago

Agency groups face 'below-average' long-term growth ...

Credit Suisse report says industry will grow by 1% after pandemic.

2 hours ago

R/GA strategy chief Rob Campbell exits in restructure

Interpublic agency confirms it has made redundancies amid coronavirus crisis.

2 hours ago

Why beauty brick-and-mortar is thriving In China

Offline beauty sales are peaking now that China’s online buyers are back at brick-and-mortar chain stores. But can local beauty retailers seize the moment?

2 days ago

An 'Inactivewear' line made for all your binge-watch...

A collaboration between streaming provider Binge and fashion retailer The Iconic, instigated by Thinkerbell, yields a 19-item line of luxury loungewear.