MediaWorks: The journey in two minutes

The delegates were split into 13 teams, which each had a mentor. The teams were given a real brief from Bulgari and had 66 hours to develop and present a pitch. 

The mentors were:

• Anathea Ruys, Head of Fuse APAC, Omnicom Media Group
• Lee Smith, President, Annalect APAC
• Charlie Newbery, Regional Head of Media, Red Fuse Communications
• Chor Mui Lee, Head of Communications Planning, APAC, ZenithOptimedia
• Tomonori Inasaka, Communication Planning Director, Dentsu Media
• Nathan Cook, Head of Trading, Asia Pacific, Maxus
• Steve Garton, Proprietor, Steve Garton Consulting
• Amrita Randhawa, CEO, Mindshare China & Hong Kong
• Lyndon Morant, Head of Strategy - Japan, Korea and Taiwan, Mindshare
• Navaneeta Das, International Client President, Carat Asia Pacific
• James Spendlove Hawkins, Chief Digital Officer, Dentsu Media Asia
• Rosalynn Tay, CEO, Dentsu Aegis Network Singapore
• Paddy Crawshaw, Head of Strategy, OMD APAC

Representing the client were:

• Edouard Leng, regional client services director, ZenithOptimedia (client chair)
• Boris Barboni, International Marketing Director, Bulgari
• Cristiana Cucco, Global Media and Advertising Director, Bulgari