The delegates were split into 13 teams, which each had a mentor. The teams were given a real brief from Bulgari and had 66 hours to develop and present a pitch.
The mentors were
- Anathea Ruys, Head of Fuse APAC, Omnicom Media Group
- Lee Smith, President, Annalect APAC
- Charlie Newbery, Regional Head of Media, Red Fuse Communications...
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