Adrian Peter Tse
Jun 10, 2016

MediaWorks: The journey in two minutes

MEDIAWORKS SERIES: More than 100 young media professionals from across Asia took part in this year's MediaWorks, a four day training event that challenged them in ways they never anticipated. Here is a look at what went on.

The delegates were split into 13 teams, which each had a mentor. The teams were given a real brief from Bulgari and had 66 hours to develop and present a pitch. 

The mentors were:

  • Anathea Ruys, Head of Fuse APAC, Omnicom Media Group
  • Lee Smith, President, Annalect APAC
  • Charlie Newbery, Regional Head of Media, Red Fuse Communications
  • Chor Mui Lee, Head of Communications Planning, APAC, ZenithOptimedia
  • Tomonori Inasaka, Communication Planning Director, Dentsu Media
  • Nathan Cook, Head of Trading, Asia Pacific, Maxus
  • Steve Garton, Proprietor, Steve Garton Consulting
  • Amrita Randhawa, CEO, Mindshare China & Hong Kong
  • Lyndon Morant, Head of Strategy - Japan, Korea and Taiwan, Mindshare
  • Navaneeta Das, International Client President, Carat Asia Pacific
  • James Spendlove Hawkins, Chief Digital Officer, Dentsu Media Asia
  • Rosalynn Tay, CEO, Dentsu Aegis Network Singapore
  • Paddy Crawshaw, Head of Strategy, OMD APAC

Representing the client were:

  • Edouard Leng, regional client services director, ZenithOptimedia (client chair)
  • Boris Barboni, International Marketing Director, Bulgari
  • Cristiana Cucco, Global Media and Advertising Director, Bulgari

 

Source:
Campaign Asia

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