“Our Nike campaign was very cross-media. Of course it was entered as a poster campaign, but at the same time it was done in quite a cross-media way,” Wong said. “Hong Kong maybe has a chance to win more in the future by being naughty and not sticking to the categories to come up with more cross-media [ideas].”
Wong also comments on Asia’s creative talent, as well as the region’s reputation for being the ‘epicentre of scam’.
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