McDonald's serves up accessibility with colour blind friendly features
The fast food giant's 'EatQual campaign' underscores its commitment to breaking down barriers, ensuring that every customer is able to access the brand easily.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
News publishers call out stringent brand safety ...
Publishers sounded the alarm for advertisers to support news by reviewing blunt keyword blocking during a critical time for democracy.
Want to be funny on social media? Don't appropriate ...
Allen & Gerritsen PR associate Tyler Brindamour urges brands to avoid appropriating inauthentic vernacular in their attempt to connect with audiences.
Is it realistic to expect adland’s gender pay gap ...
Adland’s gender pay gap is closing, targeting less than 10% by 2029. But the pace has hit the brakes lately. Even with policies in play, legacy norms might just hinder progress.
Bumble launches global campaign and revamps visual ...
The campaign and brand refresh was created in-house.